AmazòniesAncestral interaction in contemporary graphics.
2024
   
Visual Language
Campaign
Content
Illustration
Social Media
Print
  
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Arnau de Pablo.
   
Typography:
- Acid Grotesk
  (Folch).
Graphic campaign and application in the context of the exhibition "Amazònies - El futur ancestral" at the CCCB in Barcelona. Design of a visual system applied to the space and a set of communication pieces for the exhibition. The objective was to maintain visual coherence across all elements of the project and communicate the exhibition online.

The graphic concept was based on choosing an animal representing the artist's region of origin, interacting with the posters by functioning as a mask or die-cut through the works of the six artists. This interaction between the animal and the artwork symbolised the deep connection between nature and art, highlighting the inseparable bond between the environment and artistic creation. Black and white typography was used to highlight the vibrant colours of the artworks, creating a visual contrast that emphasised the chromatic richness and vitality of the Amazon rainforest.

The applications included environmental graphics, graphic applications in the exterior space of the CCCB, and graphic communication. This comprehensive approach ensured that each piece of the project contributed to a cohesive and immersive experience, inviting the viewer to dive into the message of conservation and appreciation of Amazonian culture.
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