Modus Operandi MuseumMuseum of fear and truth.
2023
   
Brand Identity
Visual Language
Campaign
Content
Naming
Social Media
Print
   
Designers:
- Eric Mallafré.
- Laura Santiago.
   
Typography:
- Agency FB
  (Font Bureau).
- Fedra Serif A Pro
  (Typotheque).Creation of the Modus Operandi Museum (MOM), located in Barcelona, presenting the most macabre cases of serial killers in history, exploring the lives of the murderers, meticulously reconstructing the crime scenes, and discovering how they were solved by the FBI. The museum's name was inspired by the method a criminal uses to commit a crime: their mode of operation, the tactics employed, and the behaviours displayed during the crime. Aimed at an adult audience interested in crime and the inherent violence of serial killer cases, the museum also attracted those seeking an exciting and disturbing experience.

For its launch in the city, a presentation campaign was created with a serious, noticeable, and memorable tone, adopting a testimonial, demonstrative, and historical strategy. The museum's identity system was developed using police tapes commonly placed around crime scenes, along with black-and-white portraits of serial killers. These black-and-white images not only conveyed authenticity and nostalgia but also emphasised the grim and disturbing nature of the cases presented. Moreover, the black-and-white contrast effectively with the police tapes, highlighting the most chilling features of the killers, such as their gaze or mouth expression, generating a powerful and evocative visual impact.

The museum's logo was designed based on a police tape with the museum's name inside it, reinforcing its identity and purpose. Regarding typography, a combination of Agency FB and Fedra Serif A Pro was chosen. Agency FB, with its geometric and modern design, provided a serious and professional character, while Fedra Serif A Pro, with its classic and readable style, balanced the communication, offering a contrast that enriched the visual message.
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