Sants SupergraphicsA visual oasis in daily transit.
2024
   
Visual Language
Campaign
Illustration
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Arnau de Pablo.
Development of a large-scale and permanent graphic application in the public space of the Sants station in Barcelona, and its two surrounding squares. The objective was to transform this environment into a more visible, attractive, and welcoming place for the thousands of passers-by who cross it daily.

Sants station is a place of constant transit, where people rush towards the platforms, laden with stress and emotions from farewells. This project sought to humanise and energise the space, creating a visually stimulating environment that invited reflection and connection among transport users. By integrating vibrant illustrations and colours, the aim was to alleviate the sensation of hurry and tension, offering a more pleasant and friendly experience for all.

The central concept was the dot typography, inspired by the LED boards displaying train schedules inside the station. From this idea, a graphic grid was developed, integrating illustrations of diverse people, each with a unique and personal character. The chosen colours, a striking orange and lime, not only harmonised well together but also referenced the corporate colours of the station's transport lines, providing cohesion and representativeness to the project.
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