Teatre LliureThe art of theatre reimagined.
2023
   
Visual Language
Digital
Campaign
Content
Illustration
Social Media
Print
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
   
Typography:
- Neue Haas Grotesk Display
  (Commercial Type). Campaign to promote the theatrical offerings of Teatre Lliure in Barcelona, aimed at a young and adult audience interested in the arts, especially theatre and performances. The challenge was to communicate the individual plays separately while ensuring a cohesive message that conveyed they were all part of the Teatre Lliure project.

To achieve this, we focused on visual communication that emphasised the use of colour, highlighting facial and gestural expressions, and playing with lighting. We selected images featuring fragments of the plays to capture significant and exciting moments. We adjusted the threshold and colours related to the plays to create a more illustrated and contrasted communication, better connecting with our target audience.

Additionally, we used the Neue Haas Grotesk Display typeface due to its versatility and ability to convey both seriousness and modernity. This typeface combined a contemporary aesthetic with excellent legibility, making it perfect for highlighting play titles, credits, and performance dates. The combination of these elements created a visually attractive and effective campaign that not only showcased the individual qualities of each play but also reinforced the identity of Teatre Lliure as a reference space in the theatrical scene of Barcelona.
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