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Cultivating community in a sacred environment.


Amazònies Ancestral interaction in contemporary graphics.
Modus Operandi Museum Museum of fear and truth.
Flora Fauna Film FestNature and cinema in harmony under the stars.
Raigambre Roots and sporting tradition.


Sants Supergraphics A visual oasis in daily transit.


Teatre Lliure The art of theatre reimagined.
 
Santa SemillaCultivating community in a sacred environment.
2025

Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
    
Designers:
  • - Eric Mallafré.
  • - Sofia Ardid.
  • - Arnau de Pablo.
   
Typography:
  • - Neue World
  •   (Pangram Pangram Foundry).
  • - Helvetica
  •   (Linotype).

Project submitted to the ADG Laus Awards 2025 in the category: Students - Free Work.
Santa Semilla aimed to redefine the concept of a religious temple, transforming it through a graphical intervention into a community garden. Using the Sanctuary of the Lord of Tula in Mexico as a starting point, the proposal sought to revitalise this sacred space through graphic design. The idea was to fuse the garden, fruits, vegetables, and other natural elements with its surroundings, using resources from the religious universe.

Visual elements were extracted from religious cards depicting virgins and saints, such as ornamental frames and medallions, abstracting particular shapes to adapt them to the graphic language. Additionally, colours typical of the religious tradition were employed, which also connected with vitality and nature, transforming the environment to make it more welcoming and promoting social and community interaction.

In this way, the sanctuary became a meeting space where cultivation activities, picnics, workshops, and community events were celebrated. Santa Semilla not only beautified the space but also introduced an educational component, raising awareness about sustainability and urban agriculture. The art direction emphasised the connection between the temple's historical heritage and the new functionality of the community garden, highlighting nature and people, creating a balance between the traditional and the contemporary. Respect for the Catholic Church was taken into account throughout the design, achieving a transformation that promoted social interaction while respecting its original significance.
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RaigambreRoots and sporting tradition.
2024
   
Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
Social Media
Print
   
Designer:
- Eric Mallafré.

Typography:
- Bronzier
  (Arterfak Project).
- LL Circular
  (Lineto).
Creation of a festival of traditional Spanish sports at the Poble Espanyol in Barcelona and development of its entire identity and graphic system. At this festival, the public was given the opportunity to try different sports, participate in open competitions, enjoy exhibitions and talks by top professionals, attend traditional dance performances, concerts, and taste traditional food from the regions of Spain where the sports originated.

The selected sports were Cesta Punta and Bolo Palma (Basque Country and Cantabria), Petanque and Bolos Serranos (Andalusia), Bitlles Catalanes and Bèlit (Catalonia), Calba and Tuta (Castilla y León) and A Chave and A Malla (Galicia). The name "Raigambre" refers to the essence and deep roots of traditions, a word that evokes Spanish history and culture, emphasising the connection with traditional sports.

The graphic design was developed using colours representative of each region, based on the colours of their respective flags, with orange as the general colour for the festival. This colour symbolises the energy, vitality, and cohesion present in the sports. The halftone line illustrations were created from the most representative element of each sport, adding dynamism and originality to the design. The Bronzier typeface was chosen for its robust and traditional character, which recalls the history and culture of these sports, complemented by the LL Circular typeface that provided legibility and versatility to the design.
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AmazòniesAncestral interaction in contemporary graphics.
2024
   
Visual Language
Campaign
Content
Illustration
Social Media
Print
  
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Arnau de Pablo.
   
Typography:
- Acid Grotesk
  (Folch).
Graphic campaign and application in the context of the exhibition "Amazònies - El futur ancestral" at the CCCB in Barcelona. Design of a visual system applied to the space and a set of communication pieces for the exhibition. The objective was to maintain visual coherence across all elements of the project and communicate the exhibition online.

The graphic concept was based on choosing an animal representing the artist's region of origin, interacting with the posters by functioning as a mask or die-cut through the works of the six artists. This interaction between the animal and the artwork symbolised the deep connection between nature and art, highlighting the inseparable bond between the environment and artistic creation. Black and white typography was used to highlight the vibrant colours of the artworks, creating a visual contrast that emphasised the chromatic richness and vitality of the Amazon rainforest.

The applications included environmental graphics, graphic applications in the exterior space of the CCCB, and graphic communication. This comprehensive approach ensured that each piece of the project contributed to a cohesive and immersive experience, inviting the viewer to dive into the message of conservation and appreciation of Amazonian culture.
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Sants SupergraphicsA visual oasis in daily transit.
2024
   
Visual Language
Campaign
Illustration
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Arnau de Pablo.
Development of a large-scale and permanent graphic application in the public space of the Sants station in Barcelona, and its two surrounding squares. The objective was to transform this environment into a more visible, attractive, and welcoming place for the thousands of passers-by who cross it daily.

Sants station is a place of constant transit, where people rush towards the platforms, laden with stress and emotions from farewells. This project sought to humanise and energise the space, creating a visually stimulating environment that invited reflection and connection among transport users. By integrating vibrant illustrations and colours, the aim was to alleviate the sensation of hurry and tension, offering a more pleasant and friendly experience for all.

The central concept was the dot typography, inspired by the LED boards displaying train schedules inside the station. From this idea, a graphic grid was developed, integrating illustrations of diverse people, each with a unique and personal character. The chosen colours, a striking orange and lime, not only harmonised well together but also referenced the corporate colours of the station's transport lines, providing cohesion and representativeness to the project.
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Modus Operandi MuseumMuseum of fear and truth.
2023
   
Brand Identity
Visual Language
Campaign
Content
Naming
Social Media
Print
   
Designers:
- Eric Mallafré.
- Laura Santiago.
   
Typography:
- Agency FB
  (Font Bureau).
- Fedra Serif A Pro
  (Typotheque).Creation of the Modus Operandi Museum (MOM), located in Barcelona, presenting the most macabre cases of serial killers in history, exploring the lives of the murderers, meticulously reconstructing the crime scenes, and discovering how they were solved by the FBI. The museum's name was inspired by the method a criminal uses to commit a crime: their mode of operation, the tactics employed, and the behaviours displayed during the crime. Aimed at an adult audience interested in crime and the inherent violence of serial killer cases, the museum also attracted those seeking an exciting and disturbing experience.

For its launch in the city, a presentation campaign was created with a serious, noticeable, and memorable tone, adopting a testimonial, demonstrative, and historical strategy. The museum's identity system was developed using police tapes commonly placed around crime scenes, along with black-and-white portraits of serial killers. These black-and-white images not only conveyed authenticity and nostalgia but also emphasised the grim and disturbing nature of the cases presented. Moreover, the black-and-white contrast effectively with the police tapes, highlighting the most chilling features of the killers, such as their gaze or mouth expression, generating a powerful and evocative visual impact.

The museum's logo was designed based on a police tape with the museum's name inside it, reinforcing its identity and purpose. Regarding typography, a combination of Agency FB and Fedra Serif A Pro was chosen. Agency FB, with its geometric and modern design, provided a serious and professional character, while Fedra Serif A Pro, with its classic and readable style, balanced the communication, offering a contrast that enriched the visual message.
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Teatre LliureThe art of theatre reimagined.
2023
   
Visual Language
Digital
Campaign
Content
Illustration
Social Media
Print
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
   
Typography:
- Neue Haas Grotesk Display
  (Commercial Type). Campaign to promote the theatrical offerings of Teatre Lliure in Barcelona, aimed at a young and adult audience interested in the arts, especially theatre and performances. The challenge was to communicate the individual plays separately while ensuring a cohesive message that conveyed they were all part of the Teatre Lliure project.

To achieve this, we focused on visual communication that emphasised the use of colour, highlighting facial and gestural expressions, and playing with lighting. We selected images featuring fragments of the plays to capture significant and exciting moments. We adjusted the threshold and colours related to the plays to create a more illustrated and contrasted communication, better connecting with our target audience.

Additionally, we used the Neue Haas Grotesk Display typeface due to its versatility and ability to convey both seriousness and modernity. This typeface combined a contemporary aesthetic with excellent legibility, making it perfect for highlighting play titles, credits, and performance dates. The combination of these elements created a visually attractive and effective campaign that not only showcased the individual qualities of each play but also reinforced the identity of Teatre Lliure as a reference space in the theatrical scene of Barcelona.
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Flora Fauna Film FestNature and cinema in harmony under the stars.
2021
   
Visual Language
Campaign
Content
Social Media
Print
   
Designers:
- Eric Mallafré.
- Josué Hidalgo.
- Abril Barcelón.
- Esteve Tarradas.
   
Typography:
- Aeonik
  (CoType Foundry).Creation of the Flora Fauna Film Fest (FFFF), an outdoor film festival held in the forest of EINA University from 5th to 9th July 2021 at 22:00. This cultural initiative of the school aimed to bring art and design closer to the public, fostering cohesion among the different groups and individuals that are part of EINA.

To enhance the festival's uniqueness, we decided to use natural and cinematic elements that reflected the event's essence. We used leaves collected from the EINA forest and film strips with frames from the projected films, creating a direct connection between the natural environment and cinema.

Additionally, considering that the screenings were held at night, we chose to use the artisanal technique of cyanotype. This monochrome photographic process produced a negative copy of the original in a distinctive Prussian blue colour, which perfectly matched the nocturnal aesthetic we sought for the festival.
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