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Tito Ramírez Psychedelic aesthetics for a unique tour.

Magik Typographic magic.
 
Tito RamírezPsychedelic aesthetics for a unique tour.
2024
   
Visual Language
Typographic Design
Illustration
Print

Designer:
- Eric Mallafré.Design of an A3 poster for the "El Prince" tour by Tito Ramírez, with the aim of conveying the rebellious universe of the artist. Tito Ramírez is an artist with a unique and provocative personality, known for his distinctive stage presence and masked image, which safeguards his identity. His musical style is hard to categorise in the contemporary scene, as it fuses various genres and eras.

The tour promoted his album "El Prince" (El Volcán Música & Antifaz Discos, 2023), where the artist expanded his aesthetic range with new sounds and rhythms. The album was an extravagant journey through his influences such as psychedelia, Latin Soul, Garage, Mambo, Boogaloo, R&B and Gospel. His lyrics, loaded with hidden messages, revolved around love, sex, substances, indecision, revenge, power and wealth.

For the design, I wanted to highlight the artist in the foreground with a rebellious touch and surround him with the tour information. I created a hand-drawn typeface with imperfections, inspired by the styles of Bill Graham, Bonnie MacLean, Magic Pop and Gary Grimshaw, evoking the vibrant aesthetics of psychedelic rock. The colour combination, based on the era, ensured good legibility and captured the essence of the artist and his music.
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MagikTypographic magic.
2024
   
Naming
Typographic Design
   
Designer:
- Eric Mallafré.
Magik is a serif typeface, contrasting and condensed. Its name evokes the world of magic and all that surrounds it: poker cards, tricks, illusionists, and shows. This typeface aims to surprise, captivate, and fascinate the viewer with its elegant, dynamic, and mysterious style.

The contrast between thick and thin strokes gives it a sophisticated and refined appearance, while its condensation adds strength and personality. Magik combines the classic and the modern, the rational and the emotional, the real and the fantastical. It includes all characters of the alphabet, both uppercase and lowercase, numerals, and some symbols. It is versatile and adaptable to different contexts and media, from posters and magazines to logos and websites, offering a wide range of creative possibilities.

This typeface was born out of a passion for magic and the dedication of an entire semester of study and experimentation to create a unique and original typeface. Magik was the result of a creative process that combined research, inspiration, sketching, digitisation, and editing of each character using the Glyphs programme. It stands out for its quality and attention to detail, having undergone rigorous legibility and coherence tests to ensure optimal performance at any size and resolution.
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