Filter projects by:
All | Brand Identity | Campaign | UX/UI | Editorial | Packaging | Typographic Design
All | Brand Identity | Campaign | UX/UI | Editorial | Packaging | Typographic Design
2024
Brand Identity
Visual Language
Digital
Content
Naming
User Experience
User Interface
Editorial
Illustration
Social Media
Designer:
- - Eric Mallafré.
Client:
- Mn Juan Pablo Calvo
(Parish Priest of de Dalt i de Mar).
Typography:
- Latin CT
(CastleType).
- News Gothic
(Linotype).
The name "De Dalt i de Mar" was chosen because it referred to the location of the parishes: Sant Joan de Vilassar de Mar and Sant Feliu de Cabrera de Mar, which were near the sea, and Santa Creu de Cabrils and Sant Genís de Vilassar de Dalt, which were inland. The design focused on two key concepts. First, the Patron Saints of each parish and their most distinctive elements, used to visually represent the qualities and history of each parish, creating a deep connection with the community. Second, the stained glass windows of the parishes, an artistic expression deeply rooted in ecclesiastical tradition. The patterns and colours of the stained glass windows were reinterpreted in the design elements, allowing each parish to maintain its unique visual identity while sharing a common design language.
Regarding typography, Latin CT was chosen for headings due to its robust and clear presence, and News Gothic for subtitles and body text for its solidity and clarity. This combination of typefaces enriched the visual identity of the parishes, ensuring accessible and attractive communication. The colour palette included black and white for logo outlines and two specific colours for each parish, one light and the other more saturated and luminous. Additionally, two extra colours were used for specific cases that required a different touch or for the joint communication of the four parishes. The colours were chosen in reference to representative elements of each parish. All communication elements were structured on a precise grid, combining typography, images, and illustrations harmoniously.
SCROLL
2023
Visual Language
Editorial
Designer:
- Eric Mallafré.
Typography:
- Halvar Engschrift
(TypeMates).
Every year, my father created a Signature Book for each edition of this tournament. For this edition, being a significant anniversary, I wanted to help him with the book. We collected signatures from the participating and invited players, along with photos taken during the tournament. For each player, we compiled data such as ATP ranking, round reached, place of birth, age, weight, height, professional career start date, and playing style.
Finally, we printed all this information along with the signed papers, formalising the book. This effort not only documented the 70th anniversary edition but also paid homage to the history and tradition of the tournament, creating a lasting record that celebrated the achievements and memorable moments of the Barcelona Open Banc Sabadell – Conde de Godó Trophy.
SCROLL
2023
Brand Identity
Visual Language
Naming
Editorial
Designer:
- Eric Mallafré.
Typography:
- Morganite
(Rajesh Rajput).
- Poppins
(Indian Type Foundry).
The name of the magazine, 6 Patas, referred to the man and his dog; the human’s two legs and the dog’s four legs, together exploring the routes. In the first issue, focused on the city of Lleida, readers could find the best-rated options for hiking, competitions, accommodation, and enjoying the best restaurants in the city. At the end of each edition, the next issue and the city it would focus on were presented.
In the creation of this magazine, the entire process was handled from scratch: conceptualisation, design, layout, execution, and production. Every detail was carefully considered to offer an immersive and useful reading experience for nature lovers and their faithful canine companions. The magazine aimed not only to inform but also to inspire its readers to explore new places and strengthen their relationship with their dogs through outdoor activities.