2021
Visual Language
Campaign
Content
Social Media
Designers:
- Eric Mallafré.
- Josué Hidalgo.
- Abril Barcelón.
- Esteve Tarradas.
Typography:
- Aeonik
(CoType Foundry).
To enhance the festival's uniqueness, we decided to use natural and cinematic elements that reflected the event's essence. We used leaves collected from the EINA forest and film strips with frames from the projected films, creating a direct connection between the natural environment and cinema.
Additionally, considering that the screenings were held at night, we chose to use the artisanal technique of cyanotype. This monochrome photographic process produced a negative copy of the original in a distinctive Prussian blue colour, which perfectly matched the nocturnal aesthetic we sought for the festival.