GoutuHaute cuisine within everyone's reach.
2023
   
Brand Identity
Visual Language
Digital
Naming
User Experience
User Interface
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Anna Pitton.
   
Typography:
- Atlas Grotesk
  (Commercial Type).
- Inter
  (Google Fonts).Goutu was created as an application designed to make the world of haute cuisine more accessible to everyone. Its main objective was to facilitate reservations at high-end restaurants and organise travel to reach them in the most economical or fastest way, according to the user's needs. Additionally, Goutu allowed users to accumulate points with each purchase, which could be redeemed for additional experiences within the restaurants or in their surroundings. The interface was simple and accessible, evoking the typical elegance of haute cuisine while maintaining a certain dynamism.

The name Goutu comes from French and means tasty and delicious, referring to the extraordinary experience that diners enjoyed when visiting a high-end restaurant. In these establishments, taste buds played a crucial role, allowing them to savour exquisite and delicious dishes with flavours and tastes never before experienced or even unknown. The logo, consisting of a spoon and fork, symbolised haute cuisine and the unique and special cutlery of each restaurant, representing the bridge between food and our gustatory experience. The main colour chosen was dark green, reflecting freshness, quality, and elegance, essential values in contemporary gastronomy. The secondary colours, white and black, added contrast and elegance, maintaining visual simplicity and clarity in the user interface.

The application made it easy for users to find and book nearby restaurants, organise travel, add experiences to their reservations, and confirm and check their bookings. Additionally, it allowed users to manage their profile, create new savings challenges, complete goals, and redeem earned points. This provided a comprehensive and enriching experience in both the culinary field and in planning gastronomic trips.
Architecture + Journey Map
Short promotional video
Long promotional video​​​​​​​
Landing page
Splash + Onboarding
Register
Tab bar
Main functions
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