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Monkey E-Bike Station Conectando personas, bicis y paisajes inolvidables.

De Dalt i de Mar Parishes History and modern ecclesiastical synergy.


Goutu Haute cuisine within everyone's reach.

Modus Operandi Museum Museum of fear and truth.
6 Patas Explorations that strengthen bonds.

Santa Semilla Cultivating community in a sacred environment.

 Raigambre Roots and sporting tradition.


Campeonato Social 2023 Connecting the passion for tennis.


Helios Emporio Elegance and flavour in every jar.
 
Monkey E-Bike StationConnecting people, bikes, and unforgettable landscapes.
2025

Brand Identity
Visual Language
Digital
   
Designer:
  • - Eric Mallafré.

Client:
- Eli and Adrià
  (Founders of Monkey E-Bike Station).
  
Typography:
  • - Dita
  •   (Lettermin).
  • - Nunito Sans
  •   (Google Fonts).
Monkey E-Bike Station, founded by Eli and Adrià, was created with the aim of offering a unique experience in the heart of Montseny. This business, which combines electric bike hire with a space for relaxation and socialising, seeks to bring active tourism closer to families, couples, and groups of friends. The station not only provides electric bikes to explore the Natural Park with ease, but also invites visitors to enjoy a coffee, a vermouth, or to purchase branded products.

The logo conveys the essence of the project: the Montseny mountain as a symbol of adventure, the circles of the pedals as a reference to sustainable mobility, and the electric bicycle integrated into the design. The typography has been adjusted to reflect dynamism and modernity, while maintaining a friendly and accessible character. The colour palette was selected after an exhaustive analysis of the sector, seeking differentiation and alignment with the values of closeness, nature, and active experience. The chosen tones establish an emotional connection with the target audience, who are looking to explore the natural environment without great physical effort.

Monkey E-Bike Station not only aims to position itself as an option for active tourism in the heart of the Montseny Natural Park, but also aspires to expand to other natural parks in Catalonia and Spain. The visual identity, clear and coherent, communicates approachability, a connection with nature, and an immersive experience that invites exploration and enjoyment of the mountains. Furthermore, this visual system is designed to maintain its consistency and recognition in future openings, thus facilitating the brand’s growth as a benchmark for active and sustainable tourism.

“Working with Eric has been an absolute success. We contacted him to design the logo for our new company and from the very first moment he conveyed professionalism, approachability, and a great deal of dedication. We had an initial meeting in which he genuinely took an interest in our project. From there, he proposed a clear work schedule, which he followed to the letter. We loved the first proposal he presented to us; we only requested a small adjustment, which he made gladly. The final result could not have been better: a logo that represents exactly what we wanted, with a very comprehensive, clear and useful presentation of materials so that we know how to use it on all types of media. Eric has that gift of truly listening, grasping what you have in mind (even if you can’t explain it very well) and transforming it into something visual, coherent and meaningful. Moreover, he has been very flexible whenever we needed it. In summary: easy, professional, and with very good taste. We recommend him without hesitation!”
Eli and Adrià – Founders of Monkey E-Bike Station.
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Santa SemillaCultivating community in a sacred environment.
2025

Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
    
Designers:
  • - Eric Mallafré.
  • - Sofia Ardid.
  • - Arnau de Pablo.
   
Typography:
  • - Neue World
  •   (Pangram Pangram Foundry).
  • - Helvetica
  •   (Linotype).

Project submitted to the ADG Laus Awards 2025 in the category: Students - Free Work.
Santa Semilla aimed to redefine the concept of a religious temple, transforming it through a graphical intervention into a community garden. Using the Sanctuary of the Lord of Tula in Mexico as a starting point, the proposal sought to revitalise this sacred space through graphic design. The idea was to fuse the garden, fruits, vegetables, and other natural elements with its surroundings, using resources from the religious universe.

Visual elements were extracted from religious cards depicting virgins and saints, such as ornamental frames and medallions, abstracting particular shapes to adapt them to the graphic language. Additionally, colours typical of the religious tradition were employed, which also connected with vitality and nature, transforming the environment to make it more welcoming and promoting social and community interaction.

In this way, the sanctuary became a meeting space where cultivation activities, picnics, workshops, and community events were celebrated. Santa Semilla not only beautified the space but also introduced an educational component, raising awareness about sustainability and urban agriculture. The art direction emphasised the connection between the temple's historical heritage and the new functionality of the community garden, highlighting nature and people, creating a balance between the traditional and the contemporary. Respect for the Catholic Church was taken into account throughout the design, achieving a transformation that promoted social interaction while respecting its original significance.
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De Dalt i de Mar ParishesHistory and modern ecclesiastical synergy.
2024
   
Brand Identity
Visual Language
Digital
Content
Naming
User Experience
User Interface
Editorial
Illustration
Social Media
Print
   
Designer:
  • - Eric Mallafré.

Client: 
- Mn Juan Pablo Calvo
  (Parish Priest of de Dalt i de Mar).

Typography:
- Latin CT
  (CastleType).
- News Gothic
  (Linotype).
The project "De Dalt i de Mar" aimed to redesign the logos and visual identity of four Catholic parishes: Sant Joan de Vilassar de Mar, Sant Feliu de Cabrera de Mar, Santa Creu de Cabrils, and Sant Genís de Vilassar de Dalt. An exhaustive analysis of each parish's characteristics, as well as the cities where they were located and the saints they represented, was conducted. Based on this analysis, a redesign proposal was developed that reflected the identity, history, and values of each parish, creating a cohesive and harmonious image that facilitated communication and interaction with parishioners and the general public.

The name "De Dalt i de Mar" was chosen because it referred to the location of the parishes: Sant Joan de Vilassar de Mar and Sant Feliu de Cabrera de Mar, which were near the sea, and Santa Creu de Cabrils and Sant Genís de Vilassar de Dalt, which were inland. The design focused on two key concepts. First, the Patron Saints of each parish and their most distinctive elements, used to visually represent the qualities and history of each parish, creating a deep connection with the community. Second, the stained glass windows of the parishes, an artistic expression deeply rooted in ecclesiastical tradition. The patterns and colours of the stained glass windows were reinterpreted in the design elements, allowing each parish to maintain its unique visual identity while sharing a common design language.

Regarding typography, Latin CT was chosen for headings due to its robust and clear presence, and News Gothic for subtitles and body text for its solidity and clarity. This combination of typefaces enriched the visual identity of the parishes, ensuring accessible and attractive communication. The colour palette included black and white for logo outlines and two specific colours for each parish, one light and the other more saturated and luminous. Additionally, two extra colours were used for specific cases that required a different touch or for the joint communication of the four parishes. The colours were chosen in reference to representative elements of each parish. All communication elements were structured on a precise grid, combining typography, images, and illustrations harmoniously.
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RaigambreRoots and sporting tradition.
2024
   
Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
Social Media
Print
   
Designer:
- Eric Mallafré.

Typography:
- Bronzier
  (Arterfak Project).
- LL Circular
  (Lineto).
Creation of a festival of traditional Spanish sports at the Poble Espanyol in Barcelona and development of its entire identity and graphic system. At this festival, the public was given the opportunity to try different sports, participate in open competitions, enjoy exhibitions and talks by top professionals, attend traditional dance performances, concerts, and taste traditional food from the regions of Spain where the sports originated.

The selected sports were Cesta Punta and Bolo Palma (Basque Country and Cantabria), Petanque and Bolos Serranos (Andalusia), Bitlles Catalanes and Bèlit (Catalonia), Calba and Tuta (Castilla y León) and A Chave and A Malla (Galicia). The name "Raigambre" refers to the essence and deep roots of traditions, a word that evokes Spanish history and culture, emphasising the connection with traditional sports.

The graphic design was developed using colours representative of each region, based on the colours of their respective flags, with orange as the general colour for the festival. This colour symbolises the energy, vitality, and cohesion present in the sports. The halftone line illustrations were created from the most representative element of each sport, adding dynamism and originality to the design. The Bronzier typeface was chosen for its robust and traditional character, which recalls the history and culture of these sports, complemented by the LL Circular typeface that provided legibility and versatility to the design.
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GoutuHaute cuisine within everyone's reach.
2023
   
Brand Identity
Visual Language
Digital
Naming
User Experience
User Interface
   
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Anna Pitton.
   
Typography:
- Atlas Grotesk
  (Commercial Type).
- Inter
  (Google Fonts).Goutu was created as an application designed to make the world of haute cuisine more accessible to everyone. Its main objective was to facilitate reservations at high-end restaurants and organise travel to reach them in the most economical or fastest way, according to the user's needs. Additionally, Goutu allowed users to accumulate points with each purchase, which could be redeemed for additional experiences within the restaurants or in their surroundings. The interface was simple and accessible, evoking the typical elegance of haute cuisine while maintaining a certain dynamism.

The name Goutu comes from French and means tasty and delicious, referring to the extraordinary experience that diners enjoyed when visiting a high-end restaurant. In these establishments, taste buds played a crucial role, allowing them to savour exquisite and delicious dishes with flavours and tastes never before experienced or even unknown. The logo, consisting of a spoon and fork, symbolised haute cuisine and the unique and special cutlery of each restaurant, representing the bridge between food and our gustatory experience. The main colour chosen was dark green, reflecting freshness, quality, and elegance, essential values in contemporary gastronomy. The secondary colours, white and black, added contrast and elegance, maintaining visual simplicity and clarity in the user interface.

The application made it easy for users to find and book nearby restaurants, organise travel, add experiences to their reservations, and confirm and check their bookings. Additionally, it allowed users to manage their profile, create new savings challenges, complete goals, and redeem earned points. This provided a comprehensive and enriching experience in both the culinary field and in planning gastronomic trips.
Architecture + Journey Map
Short promotional video
Long promotional video​​​​​​​
Landing page
Splash + Onboarding
Register
Tab bar
Main functions
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Campeonato Social 2023Connecting the passion for tennis.
2023
   
Brand Identity
Visual Language
Digital
User Experience
User Interface
   
Designer:
- Eric Mallafré.
   
Typography:
- GT Haptik
  (Grilli Type).
- Halvar Engschrift
  (TypeMates).
The Campeonato Social was one of the main sporting events of the year in the social life of the Real Club de Tenis Barcelona 1899. It was a tennis championship in which club members participated, divided into two phases: the first between January and March, and the second between September and November. It consisted of various categories based on the age and level of the participants.

For the Campeonato Social 2023, the identity design and website for both mobile and desktop were created, reflecting the users' great passion for tennis. First, surveys were conducted with several club members of different ages to assess the improvements they would like in the tournament organisation and what features they wanted on the new website. Based on the conclusions, the website was designed and adjusted to meet the needs of the participating members. The interface was simple and accessible to everyone, from participants aged 8 to 85.

The main objective of the website was to facilitate administration and organise the tournament matches. Users could find information about the participating players and check their statistics, as well as the championship regulations, the history of the club and the championship, and the record of champions by year. It also included photos of each category and edition, options to register in the desired category, and match schedules with timings and results. Additionally, it had a private area with statistics and history, and tools to organise matches with opponents.
Architecture
Computer promotional video
Mobile promotional video
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Modus Operandi MuseumMuseum of fear and truth.
2023
   
Brand Identity
Visual Language
Campaign
Content
Naming
Social Media
Print
   
Designers:
- Eric Mallafré.
- Laura Santiago.
   
Typography:
- Agency FB
  (Font Bureau).
- Fedra Serif A Pro
  (Typotheque).Creation of the Modus Operandi Museum (MOM), located in Barcelona, presenting the most macabre cases of serial killers in history, exploring the lives of the murderers, meticulously reconstructing the crime scenes, and discovering how they were solved by the FBI. The museum's name was inspired by the method a criminal uses to commit a crime: their mode of operation, the tactics employed, and the behaviours displayed during the crime. Aimed at an adult audience interested in crime and the inherent violence of serial killer cases, the museum also attracted those seeking an exciting and disturbing experience.

For its launch in the city, a presentation campaign was created with a serious, noticeable, and memorable tone, adopting a testimonial, demonstrative, and historical strategy. The museum's identity system was developed using police tapes commonly placed around crime scenes, along with black-and-white portraits of serial killers. These black-and-white images not only conveyed authenticity and nostalgia but also emphasised the grim and disturbing nature of the cases presented. Moreover, the black-and-white contrast effectively with the police tapes, highlighting the most chilling features of the killers, such as their gaze or mouth expression, generating a powerful and evocative visual impact.

The museum's logo was designed based on a police tape with the museum's name inside it, reinforcing its identity and purpose. Regarding typography, a combination of Agency FB and Fedra Serif A Pro was chosen. Agency FB, with its geometric and modern design, provided a serious and professional character, while Fedra Serif A Pro, with its classic and readable style, balanced the communication, offering a contrast that enriched the visual message.
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Helios EmporioElegance and flavour in every jar.
2023
   
Brand Identity
Visual Language
Naming
Illustration
Packaging
Print
   
Designer:
- Eric Mallafré.
   
Typography:
- Gotu
  (Ek Type).
- Exo
  (NDiscover).
- Glanchló
  (Fonts2u).
Design and creation of the packaging for a new range of premium jams by the brand Helios, maintaining a visual unity and a collection/family identity. The main objective was to communicate the values of a healthy, artisanal, and natural product, using the best ingredients on the market. The chosen flavours for the jams were orange, kiwi, and blackberry, representing the variety and quality of the products.

The name "Emporio" was selected because it evoked the idea of luxury and exclusivity, concepts associated with premium products. Gold and black colours were used to reinforce this image. Gold represented luxury and quality, while black added elegance and sophistication. The design of the label, which contained the product information, included illustrations of the selected fruits, highlighting the high quality of the product and emphasising its artisanal production.

Visual unity and collection identity were maintained across all packaging, ensuring a coherent and distinguished presence in the market. The design aimed to attract an audience that valued quality, exclusivity, and naturalness in the products they consumed, offering an aesthetic experience that complemented the excellence of the content.
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