6 PatasExplorations that strengthen bonds.
2023
   
Brand Identity
Visual Language
Naming
Editorial
Print
   
Designer:
- Eric Mallafré.
   
Typography:
- Morganite
  (Rajesh Rajput).
- Poppins
  (Indian Type Foundry).
A quarterly magazine designed for mountain hiking enthusiasts, especially aimed at young people aged 20 to 35 who want to experience new adventures and share them with their best friend: their dog. The magazine's main objective was to keep readers informed about hiking, competitions in Catalonia, and topics related to dogs, such as new routes, competitions, and canine habits. Each edition focused on a city in Catalonia and contained nine sections: Hikes, Canicross, Latest Trends, Discover, Training, Health, Human-Dog Relationship, Apps, and Adoption.

The name of the magazine, 6 Patas, referred to the man and his dog; the human’s two legs and the dog’s four legs, together exploring the routes. In the first issue, focused on the city of Lleida, readers could find the best-rated options for hiking, competitions, accommodation, and enjoying the best restaurants in the city. At the end of each edition, the next issue and the city it would focus on were presented.

In the creation of this magazine, the entire process was handled from scratch: conceptualisation, design, layout, execution, and production. Every detail was carefully considered to offer an immersive and useful reading experience for nature lovers and their faithful canine companions. The magazine aimed not only to inform but also to inspire its readers to explore new places and strengthen their relationship with their dogs through outdoor activities.