RaigambreRoots and sporting tradition.
2024
   
Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
Social Media
Print
   
Designer:
- Eric Mallafré.

Typography:
- Bronzier
  (Arterfak Project).
- LL Circular
  (Lineto).
Creation of a festival of traditional Spanish sports at the Poble Espanyol in Barcelona and development of its entire identity and graphic system. At this festival, the public was given the opportunity to try different sports, participate in open competitions, enjoy exhibitions and talks by top professionals, attend traditional dance performances, concerts, and taste traditional food from the regions of Spain where the sports originated.

The selected sports were Cesta Punta and Bolo Palma (Basque Country and Cantabria), Petanque and Bolos Serranos (Andalusia), Bitlles Catalanes and Bèlit (Catalonia), Calba and Tuta (Castilla y León) and A Chave and A Malla (Galicia). The name "Raigambre" refers to the essence and deep roots of traditions, a word that evokes Spanish history and culture, emphasising the connection with traditional sports.

The graphic design was developed using colours representative of each region, based on the colours of their respective flags, with orange as the general colour for the festival. This colour symbolises the energy, vitality, and cohesion present in the sports. The halftone line illustrations were created from the most representative element of each sport, adding dynamism and originality to the design. The Bronzier typeface was chosen for its robust and traditional character, which recalls the history and culture of these sports, complemented by the LL Circular typeface that provided legibility and versatility to the design.
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