Santa SemillaCultivating community in a sacred environment.
2025

Brand Identity
Visual Language
Campaign
Content
Naming
Illustration
    
Designers:
  • - Eric Mallafré.
  • - Sofia Ardid.
  • - Arnau de Pablo.
   
Typography:
  • - Neue World
  •   (Pangram Pangram Foundry).
  • - Helvetica
  •   (Linotype).

Project submitted to the ADG Laus Awards 2025 in the category: Students - Free Work.
Santa Semilla aimed to redefine the concept of a religious temple, transforming it through a graphical intervention into a community garden. Using the Sanctuary of the Lord of Tula in Mexico as a starting point, the proposal sought to revitalise this sacred space through graphic design. The idea was to fuse the garden, fruits, vegetables, and other natural elements with its surroundings, using resources from the religious universe.

Visual elements were extracted from religious cards depicting virgins and saints, such as ornamental frames and medallions, abstracting particular shapes to adapt them to the graphic language. Additionally, colours typical of the religious tradition were employed, which also connected with vitality and nature, transforming the environment to make it more welcoming and promoting social and community interaction.

In this way, the sanctuary became a meeting space where cultivation activities, picnics, workshops, and community events were celebrated. Santa Semilla not only beautified the space but also introduced an educational component, raising awareness about sustainability and urban agriculture. The art direction emphasised the connection between the temple's historical heritage and the new functionality of the community garden, highlighting nature and people, creating a balance between the traditional and the contemporary. Respect for the Catholic Church was taken into account throughout the design, achieving a transformation that promoted social interaction while respecting its original significance.
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