Monkey E-Bike StationConnecting people, bikes, and unforgettable landscapes.
2025

Brand Identity
Visual Language
Digital
   
Designer:
  • - Eric Mallafré.

Client:
- Eli and Adrià
  (Monkey E-Bike Station Founders).
  
Typography:
  • - Dita
  •   (Lettermin).
  • - Nunito Sans
  •   (Google Fonts).
Monkey E-Bike Station, founded by Eli and Adrià, was created with the aim of offering a unique experience in the heart of Montseny. This business, which combines electric bike hire with a space for relaxation and socialising, seeks to bring active tourism closer to families, couples, and groups of friends. The station not only provides electric bikes to explore the Natural Park with ease, but also invites visitors to enjoy a coffee, a vermouth, or to purchase branded products.

The logo conveys the essence of the project: the Montseny mountain as a symbol of adventure, the circles of the pedals as a reference to sustainable mobility, and the electric bicycle integrated into the design. The typography has been adjusted to reflect dynamism and modernity, while maintaining a friendly and accessible character. The colour palette was selected after an exhaustive analysis of the sector, seeking differentiation and alignment with the values of closeness, nature, and active experience. The chosen tones establish an emotional connection with the target audience, who are looking to explore the natural environment without great physical effort.

Monkey E-Bike Station not only aims to position itself as an option for active tourism in the heart of the Montseny Natural Park, but also aspires to expand to other natural parks in Catalonia and Spain. The visual identity, clear and coherent, communicates approachability, a connection with nature, and an immersive experience that invites exploration and enjoyment of the mountains. Furthermore, this visual system is designed to maintain its consistency and recognition in future openings, thus facilitating the brand’s growth as a benchmark for active and sustainable tourism.

“Working with Eric has been an absolute success. We contacted him to design the logo for our new company and from the very first moment he conveyed professionalism, approachability, and a great deal of dedication. We had an initial meeting in which he genuinely took an interest in our project. From there, he proposed a clear work schedule, which he followed to the letter. We loved the first proposal he presented to us; we only requested a small adjustment, which he made gladly. The final result could not have been better: a logo that represents exactly what we wanted, with a very comprehensive, clear and useful presentation of materials so that we know how to use it on all types of media. Eric has that gift of truly listening, grasping what you have in mind (even if you can’t explain it very well) and transforming it into something visual, coherent and meaningful. Moreover, he has been very flexible whenever we needed it. In summary: easy, professional, and with very good taste. We recommend him without hesitation!”
Eli and Adrià – Founders of Monkey E-Bike Station.
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