Helios EmporioElegance and flavour in every jar.
2023
   
Brand Identity
Visual Language
Naming
Illustration
Packaging
Print
   
Designer:
- Eric Mallafré.
   
Typography:
- Gotu
  (Ek Type).
- Exo
  (NDiscover).
- Glanchló
  (Fonts2u).
Design and creation of the packaging for a new range of premium jams by the brand Helios, maintaining a visual unity and a collection/family identity. The main objective was to communicate the values of a healthy, artisanal, and natural product, using the best ingredients on the market. The chosen flavours for the jams were orange, kiwi, and blackberry, representing the variety and quality of the products.

The name "Emporio" was selected because it evoked the idea of luxury and exclusivity, concepts associated with premium products. Gold and black colours were used to reinforce this image. Gold represented luxury and quality, while black added elegance and sophistication. The design of the label, which contained the product information, included illustrations of the selected fruits, highlighting the high quality of the product and emphasising its artisanal production.

Visual unity and collection identity were maintained across all packaging, ensuring a coherent and distinguished presence in the market. The design aimed to attract an audience that valued quality, exclusivity, and naturalness in the products they consumed, offering an aesthetic experience that complemented the excellence of the content.