2024
Visual Language
Packaging
Designer:
- Eric Mallafré.
Typography:
- Gotham
(Hoefler & Co.).
- Garamond
(Adobe).
- Bodoni
(Linotype).
- Gill Sans
(Monotype).
Firstly, the films were viewed to understand Kubrick's universe and analyse his references, selecting a visual language that was applied consistently across the individual covers and the box. The chosen concept for this collection was the vanishing point, a technique Kubrick loved for its ability to show depth and perspective in various scenes of his films. For this reason, it was decided to use this element on the covers and the box, showcasing a scene from each film with this graphic element.
Regarding typography, Gotham was chosen as the main typeface, as it is Criterion's typeface. Additionally, representative typefaces were selected for each film: Garamond for "Lolita" due to its classical elegance that complemented the film's sophisticated aesthetic; Bodoni for "Paths of Glory" for its solemnity and authority, fitting for the film's military theme; and Gill Sans for "Dr. Strangelove" for its modern and clean style, which highlighted the film's satirical and contemporary tone. This project was a homage to the legendary film director, integrating a unified and distinctive visual language that enhanced the identity of his works.
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