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Stanley Kubrick B&W CollectionA visual homage to classic black and white cinema.

Elegance and flavour in every jar.
 
Stanley Kubrick B&W CollectionA visual homage to classic black and white cinema.
2024
   
Visual Language
Packaging
Print

Designer:
- Eric Mallafré.
   
Typography:
- Gotham
  (Hoefler & Co.).
- Garamond
  (Adobe).
- Bodoni
  (Linotype).
- Gill Sans
  (Monotype).
Cover design for the Criterion Collection black and white series of three Stanley Kubrick films: "Lolita" (1962), "Paths of Glory" (1957), and "Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb" (1964). Criterion is a home video distribution company that licenses important classic and contemporary films.

Firstly, the films were viewed to understand Kubrick's universe and analyse his references, selecting a visual language that was applied consistently across the individual covers and the box. The chosen concept for this collection was the vanishing point, a technique Kubrick loved for its ability to show depth and perspective in various scenes of his films. For this reason, it was decided to use this element on the covers and the box, showcasing a scene from each film with this graphic element.

Regarding typography, Gotham was chosen as the main typeface, as it is Criterion's typeface. Additionally, representative typefaces were selected for each film: Garamond for "Lolita" due to its classical elegance that complemented the film's sophisticated aesthetic; Bodoni for "Paths of Glory" for its solemnity and authority, fitting for the film's military theme; and Gill Sans for "Dr. Strangelove" for its modern and clean style, which highlighted the film's satirical and contemporary tone. This project was a homage to the legendary film director, integrating a unified and distinctive visual language that enhanced the identity of his works.
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Helios EmporioElegance and flavour in every jar.
2023
   
Brand Identity
Visual Language
Naming
Illustration
Packaging
Print
   
Designer:
- Eric Mallafré.
   
Typography:
- Gotu
  (Ek Type).
- Exo
  (NDiscover).
- Glanchló
  (Fonts2u).
Design and creation of the packaging for a new range of premium jams by the brand Helios, maintaining a visual unity and a collection/family identity. The main objective was to communicate the values of a healthy, artisanal, and natural product, using the best ingredients on the market. The chosen flavours for the jams were orange, kiwi, and blackberry, representing the variety and quality of the products.

The name "Emporio" was selected because it evoked the idea of luxury and exclusivity, concepts associated with premium products. Gold and black colours were used to reinforce this image. Gold represented luxury and quality, while black added elegance and sophistication. The design of the label, which contained the product information, included illustrations of the selected fruits, highlighting the high quality of the product and emphasising its artisanal production.

Visual unity and collection identity were maintained across all packaging, ensuring a coherent and distinguished presence in the market. The design aimed to attract an audience that valued quality, exclusivity, and naturalness in the products they consumed, offering an aesthetic experience that complemented the excellence of the content.
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