De Dalt i de Mar ParishesHistory and modern ecclesiastical synergy.
2024
   
Brand Identity
Visual Language
Digital
Content
Naming
User Experience
User Interface
Editorial
Illustration
Social Media
Print
   
Designer:
  • - Eric Mallafré.

Client: 
- Mn Juan Pablo Calvo
  (Parish Priest of de Dalt i de Mar).

Typography:
- Latin CT
  (CastleType).
- News Gothic
  (Linotype).
The project "De Dalt i de Mar" aimed to redesign the logos and visual identity of four Catholic parishes: Sant Joan de Vilassar de Mar, Sant Feliu de Cabrera de Mar, Santa Creu de Cabrils, and Sant Genís de Vilassar de Dalt. An exhaustive analysis of each parish's characteristics, as well as the cities where they were located and the saints they represented, was conducted. Based on this analysis, a redesign proposal was developed that reflected the identity, history, and values of each parish, creating a cohesive and harmonious image that facilitated communication and interaction with parishioners and the general public.

The name "De Dalt i de Mar" was chosen because it referred to the location of the parishes: Sant Joan de Vilassar de Mar and Sant Feliu de Cabrera de Mar, which were near the sea, and Santa Creu de Cabrils and Sant Genís de Vilassar de Dalt, which were inland. The design focused on two key concepts. First, the Patron Saints of each parish and their most distinctive elements, used to visually represent the qualities and history of each parish, creating a deep connection with the community. Second, the stained glass windows of the parishes, an artistic expression deeply rooted in ecclesiastical tradition. The patterns and colours of the stained glass windows were reinterpreted in the design elements, allowing each parish to maintain its unique visual identity while sharing a common design language.

Regarding typography, Latin CT was chosen for headings due to its robust and clear presence, and News Gothic for subtitles and body text for its solidity and clarity. This combination of typefaces enriched the visual identity of the parishes, ensuring accessible and attractive communication. The colour palette included black and white for logo outlines and two specific colours for each parish, one light and the other more saturated and luminous. Additionally, two extra colours were used for specific cases that required a different touch or for the joint communication of the four parishes. The colours were chosen in reference to representative elements of each parish. All communication elements were structured on a precise grid, combining typography, images, and illustrations harmoniously.
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