Tito RamírezPsychedelic aesthetics for a unique tour.
2024
   
Visual Language
Typographic Design
Illustration
Print

Designer:
- Eric Mallafré.Design of an A3 poster for the "El Prince" tour by Tito Ramírez, with the aim of conveying the rebellious universe of the artist. Tito Ramírez is an artist with a unique and provocative personality, known for his distinctive stage presence and masked image, which safeguards his identity. His musical style is hard to categorise in the contemporary scene, as it fuses various genres and eras.

The tour promoted his album "El Prince" (El Volcán Música & Antifaz Discos, 2023), where the artist expanded his aesthetic range with new sounds and rhythms. The album was an extravagant journey through his influences such as psychedelia, Latin Soul, Garage, Mambo, Boogaloo, R&B and Gospel. His lyrics, loaded with hidden messages, revolved around love, sex, substances, indecision, revenge, power and wealth.

For the design, I wanted to highlight the artist in the foreground with a rebellious touch and surround him with the tour information. I created a hand-drawn typeface with imperfections, inspired by the styles of Bill Graham, Bonnie MacLean, Magic Pop and Gary Grimshaw, evoking the vibrant aesthetics of psychedelic rock. The colour combination, based on the era, ensured good legibility and captured the essence of the artist and his music.
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