2023
Brand Identity
Visual Language
Digital
User Experience
User Interface
Designer:
- Eric Mallafré.
Typography:
- GT Haptik
(Grilli Type).
- Halvar Engschrift
(TypeMates).
For the Campeonato Social 2023, the identity design and website for both mobile and desktop were created, reflecting the users' great passion for tennis. First, surveys were conducted with several club members of different ages to assess the improvements they would like in the tournament organisation and what features they wanted on the new website. Based on the conclusions, the website was designed and adjusted to meet the needs of the participating members. The interface was simple and accessible to everyone, from participants aged 8 to 85.
The main objective of the website was to facilitate administration and organise the tournament matches. Users could find information about the participating players and check their statistics, as well as the championship regulations, the history of the club and the championship, and the record of champions by year. It also included photos of each category and edition, options to register in the desired category, and match schedules with timings and results. Additionally, it had a private area with statistics and history, and tools to organise matches with opponents.
Architecture
Computer promotional video
Mobile promotional video