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All | Brand Identity | Campaign | UX/UI | Editorial | Packaging | Typographic Design
Campeonato Social 2023 Connecting the passion for tennis.
Haute cuisine within everyone's reach.
2024
Brand Identity
Visual Language
Digital
Content
Naming
User Experience
User Interface
Editorial
Illustration
Social Media
Designer:
- - Eric Mallafré.
Client:
- Mn Juan Pablo Calvo
(Parish Priest of de Dalt i de Mar).
Typography:
- Latin CT
(CastleType).
- News Gothic
(Linotype).
The name "De Dalt i de Mar" was chosen because it referred to the location of the parishes: Sant Joan de Vilassar de Mar and Sant Feliu de Cabrera de Mar, which were near the sea, and Santa Creu de Cabrils and Sant Genís de Vilassar de Dalt, which were inland. The design focused on two key concepts. First, the Patron Saints of each parish and their most distinctive elements, used to visually represent the qualities and history of each parish, creating a deep connection with the community. Second, the stained glass windows of the parishes, an artistic expression deeply rooted in ecclesiastical tradition. The patterns and colours of the stained glass windows were reinterpreted in the design elements, allowing each parish to maintain its unique visual identity while sharing a common design language.
Regarding typography, Latin CT was chosen for headings due to its robust and clear presence, and News Gothic for subtitles and body text for its solidity and clarity. This combination of typefaces enriched the visual identity of the parishes, ensuring accessible and attractive communication. The colour palette included black and white for logo outlines and two specific colours for each parish, one light and the other more saturated and luminous. Additionally, two extra colours were used for specific cases that required a different touch or for the joint communication of the four parishes. The colours were chosen in reference to representative elements of each parish. All communication elements were structured on a precise grid, combining typography, images, and illustrations harmoniously.
SCROLL
2023
Brand Identity
Visual Language
Digital
Naming
User Experience
User Interface
Designers:
- Eric Mallafré.
- Sofia Ardid.
- Anna Pitton.
Typography:
- Atlas Grotesk
(Commercial Type).
- Inter
(Google Fonts).
The name Goutu comes from French and means tasty and delicious, referring to the extraordinary experience that diners enjoyed when visiting a high-end restaurant. In these establishments, taste buds played a crucial role, allowing them to savour exquisite and delicious dishes with flavours and tastes never before experienced or even unknown. The logo, consisting of a spoon and fork, symbolised haute cuisine and the unique and special cutlery of each restaurant, representing the bridge between food and our gustatory experience. The main colour chosen was dark green, reflecting freshness, quality, and elegance, essential values in contemporary gastronomy. The secondary colours, white and black, added contrast and elegance, maintaining visual simplicity and clarity in the user interface.
The application made it easy for users to find and book nearby restaurants, organise travel, add experiences to their reservations, and confirm and check their bookings. Additionally, it allowed users to manage their profile, create new savings challenges, complete goals, and redeem earned points. This provided a comprehensive and enriching experience in both the culinary field and in planning gastronomic trips.
Architecture + Journey Map
Short promotional video
Long promotional video
Landing page
Splash + Onboarding
Register
Tab bar
Main functions
SCROLL
2023
Brand Identity
Visual Language
Digital
User Experience
User Interface
Designer:
- Eric Mallafré.
Typography:
- GT Haptik
(Grilli Type).
- Halvar Engschrift
(TypeMates).
For the Campeonato Social 2023, the identity design and website for both mobile and desktop were created, reflecting the users' great passion for tennis. First, surveys were conducted with several club members of different ages to assess the improvements they would like in the tournament organisation and what features they wanted on the new website. Based on the conclusions, the website was designed and adjusted to meet the needs of the participating members. The interface was simple and accessible to everyone, from participants aged 8 to 85.
The main objective of the website was to facilitate administration and organise the tournament matches. Users could find information about the participating players and check their statistics, as well as the championship regulations, the history of the club and the championship, and the record of champions by year. It also included photos of each category and edition, options to register in the desired category, and match schedules with timings and results. Additionally, it had a private area with statistics and history, and tools to organise matches with opponents.
Architecture
Computer promotional video
Mobile promotional video